Ready to craft a confident, professional brand?
Let's create your customised brand strategy for your lifestyle, health or wellness businesses.
I offer three brand and strategy packages where everything can be tailored to your business’ needs.
Looking to build on your brand’s social media presence or craft a memorable website? Reach out to chat about my additional services.
Your Business Strategy
Whether you are starting a business or are a few years down the road, having a business strategy is essential to maintaining an efficient business and simplifying the wild world of business ownership.
My approach to business strategy falls into three distinct stages, each with specific outcomes that ensure that your brand reaches its full potential.
The Budding Basics – Conceptual Branding
Let’s establish an identity for your brand and use this to establish its foundation & reputation.
This package is an in-depth visual design process, including the development of a colour palette, a selection of brand typography, as well as a logo and basic corporate identity. It’s time to bring your brand to life in a clean, simple & professional way
The Blossoming Brand – Brand Strategy
This package, is about laying lasting foundations for your brand. We establish your brand’s personality, target market, and tools like how to best engage with your audience.
Using strategy as our starting point, I then create your brand identity (logo, corporate identity etc). This comprehensive package fully establishes your brand for launch.
Growing your Garden –
Build on Your Brand
Giving your brand a name and a logo just doesn’t cut it these days.
In this package, we work together to build on the foundations you have already laid, fleshing out your brand and getting it to a place you feel proud of.
Whether your brand needs a visual refresh, or you’re looking to flesh out your current corporate identity. We can level it up together!
The Business Strategy Process
Stage 1 - Laying the Foundations
Understanding the foundations of your business is essential to it’s success.
These are your driving
forces and guidelines in every decision you make when running your business and on the days when you don’t feel motivated, these points are your reason to keep going.
Stage 2 - Getting Down to Business
We have now established the foundations of your business such as your ‘why’, your business boundaries and your differentiation.
The next step is defining HOW you are going to achieve your business vision and mission. This means getting down to the technicalities of how you are going to present your business to your ideal client.
Stage 3 - Looking Forwards
This is where we look at how to turn your business promise into fulfilment for your customers.
In order to achieve this, we need to gain clarity on who your customer is and how we engage with them in a way that makes them feel comfortable and catered for each step of the way.