Janais van Eck2 days ago3 minHow to Use Sensory Marketing in Your BusinessBy engaging multiple senses, small businesses can forge deeper connections with their customers and stand out from the competition.
Janais van EckJun 284 minEmotional Branding: What we can learn from Iconic BrandsLet's delve into the strategies and campaigns of iconic brands that have mastered emotional branding and examine the outcomes.
Janais van EckMar 182 minHow to Approach Planning for Q2As we approach April it also means we're getting closer to the second quarter of the financial year. So, now is the time for business...
Janais van EckJan 222 minWebsite Essentials for Health and Wellness BrandsYour business website doesn't have to be complicated or overdone, often simple is best.
Janais van EckNov 24, 20232 min5 Things Your Business Should Have From DAY ONE!Starting a new business is an exciting venture filled with potential and possibilities. However, the success of your business often...
Janais van EckNov 10, 20233 min5 Tips On Turning Your Passion into a Paid-GigMaybe you're in a corporate job, but climbing that corporate ladder doesn't sound quite as appealing as it did a few years ago. Instead...
Janais van EckAug 1, 20233 minThe Power of Colour Psychology in Branding and Marketing: A Palette of SuccessIn the competitive world of business and marketing, One of the most potent tools at a marketer's disposal is colour psychology.
Janais van EckJul 7, 20233 minSocial Media Showdown: Discovering the Perfect Platform for Your BusinessUncover the strengths and suitability of each social media platform for different business objectives.
Janais van EckMay 23, 20232 minThe Role of Emotions in Consumer Decision-MakingIn the world of marketing and design, emotions play a crucial role in shaping consumer behavior.