Janais van EckJun 284 minEmotional Branding: What we can learn from Iconic BrandsLet's delve into the strategies and campaigns of iconic brands that have mastered emotional branding and examine the outcomes.
Janais van EckNov 10, 20233 min5 Tips On Turning Your Passion into a Paid-GigMaybe you're in a corporate job, but climbing that corporate ladder doesn't sound quite as appealing as it did a few years ago. Instead...
Janais van EckNov 1, 20232 minHow to Boldly Define Your Startup's Brand IdentityIn a time saturated with startups screaming for attention, the art of crafting a brand identity that resonates with audiences, stands out...
Janais van EckAug 1, 20233 minThe Power of Colour Psychology in Branding and Marketing: A Palette of SuccessIn the competitive world of business and marketing, One of the most potent tools at a marketer's disposal is colour psychology.
Janais van EckMay 16, 20233 min3 Ways To Make Your Business Look More ProfessionalLearn about the 3 key areas in your business to build towards that professionalism
Janais van EckFeb 23, 20223 minA sneak peek into our process at Sprig Co. StudioThrough trial and error, learning and expertise, Sprig Co Studio has constructed a streamlined yet detailed process for brand design.
Janais van EckFeb 11, 20223 minWhen should I invest in a rebrand?Rebranding can be a powerful tool for a business and sometimes a very necessary one. Find out if it's time for your business to rebrand.